Competitor analysis framework | ||||
competitor 1 | competitor 2 | competitor 3 | ||
Company specific | of employees | |||
of customer | ||||
Fouder | ||||
Funding | ||||
investors | ||||
acquisition | ||||
strengths/weakness | ||||
Target customer | product | |||
primary buyer | ||||
secondary buyer | ||||
target customer | ||||
messaging | ||||
Product Specific | free tier | |||
pricing | ||||
customers | ||||
product features | ||||
product strategy | ||||
product weakness | ||||
customer reviews | ||||
Positioning | How to win | |||
Why customer should choose us |
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